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Privacy Policy

How we collect, use, and protect your information when you use SkinChecker.

Last updated: 31 March 2026

1. Who we are

SkinChecker is a UK-based skincare price comparison and ingredient analysis website. We help shoppers compare prices across UK retailers and understand product ingredients before they buy.

2. What data we collect

We aim to collect as little personal data as possible. When you use SkinChecker, we may collect:

  • Usage data — pages visited, search queries, and interactions with the site. This is collected through analytics tools to help us improve the service.
  • Device information — browser type, operating system, and screen size, collected automatically through standard web technologies.
  • Contact information — if you contact us directly via our contact form, we collect your name, email address, and any information you include in your message.

We do not require you to create an account to use SkinChecker, and we do not collect payment information.

3. How we use your data

We use the data we collect to:

  • Improve the SkinChecker website and user experience
  • Understand which products and features are most popular
  • Respond to enquiries submitted through our contact form
  • Monitor site performance and fix technical issues

4. Cookies

SkinChecker uses cookies to provide core website functionality and to understand how visitors use the site. These include:

  • Essential cookies — required for basic site functionality such as remembering your preferences.
  • Analytics cookies — used to understand how visitors interact with the site, helping us improve content and usability.
  • Affiliate cookies — when you click a retailer link, our affiliate partners (such as Awin) may set cookies to track the referral. These cookies are essential to how we fund the site. See our Affiliate Disclosure for more details.

You can manage your cookie preferences through your browser settings. Disabling cookies may affect some site features.

5. Affiliate links and third parties

SkinChecker contains affiliate links to third-party retailers. When you click these links, you will be directed to the retailer's website, which will have its own privacy policy. We are not responsible for the privacy practices of these third-party sites.

Our affiliate programme is managed through Awin. You can find more information about Awin's privacy practices on their website.

6. Data sharing

We do not sell your personal data. We may share anonymised, aggregated usage data with analytics providers to help improve the site. We will only share personal information if required to do so by law.

7. Data retention

We retain analytics data in aggregated form. If you contact us via the contact form, we retain your message and details for up to 12 months, after which it is deleted unless there is an ongoing reason to keep it.

8. Your rights

Under UK data protection law (UK GDPR), you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us using our contact form.

9. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this page periodically.

10. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please reach out via our contact page.